Tour de Fun 2017: Branding

Branding and Identity for a non-profit bicycle race.

The Tour de Fun is the Teen Action and Support Center's biggest annual fundraiser. As TASC is a non-profit organization, the event is essential in order for TASC to continue its support of local teens in Northwest Arkansas. The bike race is family friendly, with events for both adults and children. I had the opportunity to refresh their branding for the 2017 race. The coordinator of the event asked for something with a downtown, outdoorsy feel.
My thought process:
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