Client
Arkansas Food Innovation Center
Deliverables
Logo Design
Identity Design
UI Design
UX Design
Custom Wordpress Theme
Collaborators
Erika Gamarra (Logo & Identity Design)
Zach Harris (Web Design & Development)
Kalli Lum (Web Design & Development)



Food, Innovation, & Science.  
The Arkansas Food Innovation Center is a facility within the University of Arkansas that gives local startups the opportunity to perfect and produce their clean-label food ideas by providing them access to professional equipment and advice from legitimate food scientists.
They were in need of a new website, so that was the main project -- the need for a logo and identity redesign became apparent in the process.







UX Design
Not only did AFIC's website need to consider the perspectives of both current clients and future clients, but also the numerous needs of site administrators.
Current Client Needs:
• Simple payment process.
• Download educational PDFs.
• View and sign-up for upcoming training courses.
• Contact AFIC. 
Potential Client Needs:
• Clear-cut explanation of AFIC and its mission statement.
• Verify that their product is eligible for AFIC.
• Simple application process.
• Contact AFIC and get directions to the building.
Site Administrator Needs:
• Post and edit news articles.
• Update list of successful clients.
• Add and edit services.
• Upload educational PDFs.
• Add and edit upcoming training courses.
• Receive applications.
• Receive payments.







Experience the site live at https://afic.uada.edu/​​​​​​​
Thank you!




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