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Overview
About Smudgies Dessert Lab
Smudgies Dessert Lab is a chain of ice cream shops founded in Northwest Arkansas renowned for bringing donuts and cereal to the game, culminating in delicious, off-the-wall treats that border on excess. Rather than downplaying this over-indulgence, Smudgies embraces it through humor and wit.
The Problem
Smudgies Dessert Lab was opening its first two locations in Northwest Arkansas but didn't have a web presence.
The Solution
Smudgies needed a website that created excitement in users and informed them of its menu, locations, and hours.
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Deliverables
Custom WordPress Website
Identity
Photography
Copy-Write
Icons
Vinyl Wall & Counter Decals
Skills Utilized
UI Design
UX Design
Front-End Development (HTML, CSS, & some basic JS)
Photography
Illustration
Typography
Copy-Write
Identity Design
Experience Design