The Tour de Fun is the Teen Action and Support Center's biggest annual fundraiser. As TASC is a non-profit organization, the event is essential in order for TASC to continue its support of local teens in Northwest Arkansas. The bike race is family-friendly, with events for both adults and children. I had the opportunity to refresh their branding for the 2017 race. The coordinator of the event asked for something with a downtown, outdoorsy feel.